Revolution Urban Clothing for Men

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Revolution Conscious Streetwear

Located in Jutland, Danemark, Revolution has been making conscious streetwear based on the principle of slow fashion since 1995.accent Driven by the ambition to provide affordable and sustainable menswear for style-conscious consumers, Revolution 's collections focus on expressive looks, comfortable fits and attention to detail.

Drawing inspiration from cultural nostalgia, graphic design, urban sports and vintage clothing, Revolution launches two contemporary collections and two groundbreaking capsules each year.

Never losing sight of its vocation as a must-have Scandinavian streetwear label, Revolution continues to explore trends while maintaining the brand's identity and heritage.

Revolution the very contemporary urban wear brand

In 1995, Danish entrepreneur Christian Katballe and architect Palle Bruun Rasmussen met and created Revolution - a graphic t-shirt brand that would soon grow into a full-fledged clothing company offering bold yet essential streetwear amidst other minimalist and subtle Scandinavian brands.

Inspired by the founder's shared love of surfing, skiing and the general lifestyle of active outdoor men, Revolution aims to create expressive clothing that allows for the enjoyment of everyday life outdoors, regardless of the weather.

In recent times, Revolution has undergone an internal development that has resulted in a rediscovery of the aforementioned roots and has led to a new visual identity, refined collections and an ambitious sustainability strategy. You can read more about this in the following chapters.

Revolution a brand that cares for the planet.

At Revolution, we are committed to our sustainability goals. We feel immensely responsible and morally obligated for the social and environmental areas that our business influences.

Setting targets in these areas requires a transparent and realistic approach.

It is more important for us to be honest with ourselves and others than to be perfect, as we strive to do better every day.

Therefore, we have developed several policies and guidelines to help us stay on track, which is summarized in our Accountability Manifesto.

We have defined three major collection milestones indicating the percentage of sustainable items within the collection. By sustainable items, we mean organic and/or recycled fibers used in factories that offer perfect working conditions. These mills have a BSCI (Business Social Compliance Initiative) certificate and use OCS (Organic Content Standard), BCI (Better Cotton Initiative), GOTS (Global Organic Textile Standard) and/or RWS (Responsible Wool Standard) certified yarns, as well as using 3M™ Thinsulate™ or Sorona® Ecoefficient Performance Fiber recycled fibers for padding.