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Under Armour clothing for men and women

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Under Armour the ultimate sportswear brand

Under Armour is the ultimate sportswear brand. Also known by the acronym UA, this American company specialises in the clothing sector. It is currently based in Baltimore (Maryland, USA).

Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player, and another former athlete, Kip Fulks.

The Under Armour story begins with a T-shirt, designed to give athletes a distinct advantage. UA invented an undergarment that absorbed sweat: a moisture-wicking compression T-shirt that would regulate body temperature. This simple idea has become the hallmark of Under Armour.

The idea of designing a soft, comfortable, moisture-wicking T-shirt will revolutionise sportswear. With this new breathable T-shirt, the athlete stays cool during training sessions.

Did you know that the name "Under Armour" originated from this new concept? The brand is known worldwide under the UA logo, a U and an A superimposed.

The UA brand began to gain recognition when quarterback Jeff George appeared on the cover of USA Today magazine wearing Under Armour.

Today, the sports equipment manufacturer specialises in the clothing sector. Its motto: "I will what I want" shows its ambition: "I will be what I want". The UA brand is well represented in the United States where it equips several baseball and football teams.

Thanks to the new materials designed by Under Armour, athletes are rethinking their way of dressing. Innovation is at the heart of UA's business and vision: to inspire you by offering solutions to improve your performance. Solutions you could only dream of until now.

Under Armour technical and comfortable products for all athletes

In 2010, the brand is second in market share in the United States, behind Nike, and after dethroning Adidas, has passed the one billion mark in sales.

Under Armour offers a wide range of products for all athletes. As in the US, the UA brand is increasingly expanding in Europe. The company is established in Germany, Austria and England. Its development in France is exponential.

The objectives of the Under Armour brand are simple, UA wants to become number 1 in the world.

To achieve this, the brand offers a wide range of sporting goods in many disciplines. The clothing range is growing, as are the running and fitness shoes.

Under Armour products appeal to both men and women, not forgetting the range dedicated to children. Combining performance with comfort, the brand's flagship products are clothing designed for training.

Here are the Top 5 Under Armour sportswear items:

1. Under Armour Rival Fleece Pants
2. Under Armour ColdGear Reactor Run Sleeveless Jacket
3. Under Armour Rival Fleece Big Logo Hoodie
4. Under Armour HeatGear® Boy's Long Sleeve T-Shirt
5. Under Armour Sportstyle Logo Tank

Discover products that are both technical and comfortable, ideal for all sports and training. You will love the modern style brought by Under Armour, discover without further delay the latest collection of sportswear Under Armour!

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