All New Balance sneakers and trainers

The American brand New Balance is on Sneakin! Find a wide range of New Balance shoes for Men, Women and Junior. The New Balance 997 Sneakers are very trendy nowadays. You will love this iconic and modern model!

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New Balance, the trendy and timeless sneakers

New Balance has built up a very broad catalogue of shoes over the years, allowing us to find shoes in leather, suede, synthetic, nubuck, mesh inserts, with a thick sole, high or low top trainers. Each pair of sneakers features the iconic New Balance logo on the side of the shoe. In short, so many characteristics that can be found in the New Balance catalogue!

New Balance a rich history in the world of footwear

The company was founded in 1906 in Boston, USA, by an English immigrant William J. Riley. The brand is still headquartered in the United States in Boston, which is an important city for the brand and it does not want to leave its origins. In addition, New Balance is one of the major sports brands to have remained independent, reinforcing the brand's need for uniqueness.

The company will develop thanks to a very thorough analysis of the footwear market, especially for the time. William J. Riley noticed that the shoes and trainers of the time had almost all the same sole. This posed a problem of comfort for a large part of the population. Indeed, it could be observed that the soles of the time had no support for the arch of the foot.

And it is with these observations that New Balance was able to create and develop a solution for people affected by this problem with arch support added to the existing insoles. Once a process was put in place to develop and improve its insoles, the American firm launched into the design of sports shoes, and more particularly men's running shoes, then a few years later women's running models.

And like all the other brands in this sector, New Balance first launched a performance range, aimed at designing and marketing sports articles. Then, in a second phase, a lifestyle and sportswear branch was created, this time with textiles, sports shoes and New Balance sneakers.

A singular history for a company like no other

From the creation of arch supports to trendy sneakers and sports goods, New Balance offers a wide range of products. Once launched in sports shoes, and more particularly in men's and women's running shoes, New Balance, always concerned with the comfort offered by their trainers, has forged a solid reputation and a brand image that few companies can boast of having. This strong brand image is also based on strategic choices made by the brand, in fact among the 5 biggest sports brands in the world, New Balance is the only company to produce both in the United States, for the American market, and in England in Flimby for the European market, nearly 70% of the consumption of New Balance products in Europe comes from this factory. And finally, like the other brands in Asia, which is used both for the marketing of the brand in Asia but also worldwide.

In the United States, the country of origin of the brand but also the founding country of Nike, the largest company in the sports industry, it is New Balance that makes the most sales of running shoes. And despite the various crises across the country, New Balance is doing very well. As said before, New Balance is also involved in the textile industry, we will find technical clothing such as jerseys, sports shorts, but also sportswear such as sweatshirts, T-shirts, jogging and fleece shorts or synthetic, etc ...

Talking about New Balance sports shoes, we have to talk about the New Balance Fuel Cell Echolucent running shoes! This pair of trainers is a pure product of the American brand, with its sole so well worked that it will help you greatly in your efforts. The FuelCell midsole will help you recover energy as well as propel you through each stride to reach your goals. And since New Balance has an eye for detail, it was impossible for the brand not to offer an innovative and trendy design. With its new translucent textile and mesh upper, it can even be worn as an everyday shoe in sportswear style.

New Balance, a brand rooted in sneaker culture

And if we approach the more sneaker side of New Balance, we must mention the X-racer range. This range of sneakers for men and women is inspired by two of the brand's running models, which gives it an unmistakably sporty look, but as we are at New Balance, we will find a new technology for comfort. This technology is the ABZORB, which is found in the midsole that will absorb shocks thanks to the combination of cushioning and compression resistance. And this X-Racer shoe is made without stitching but with a nylon and mesh upper that makes the sneaker very light.

New Balance 997

The NB 997, one of the brand's flagship models in different categories, will enhance your look with a retro design and a thick sole with light cushioning thanks to the ENCAP REVEAL midsole with a cordura upper with suede overlay. Offering wrap-around comfort. These trainers will be perfect for a retro chic style for both men and women!

New Balance 373

The New Balance 373 is THE all-rounder! For the American brand, it is a bit like the "white trainer" of other brands. It is the pair that perfectly mixes the needs of design (thanks to suede or leather and mesh inserts) to be worn as well in the professional sphere with a more rigid trousers or chino as in a more private, casual sphere with jeans and a hoodie. And like all the other shoes of the brand, comfort will be present with its rubber sole accompanied by their EVA technology.

New Balance X-90

The New Balance X-90 trainer is a 90's inspired trainer, with a thick and bold silhouette and a thick sole borrowed from the New Balance 997, it will give your outfit a retro feel. With REVlite technology, it will bring you comfort and lightness in your everyday life.

New Balance 247

The New Balance 247 is the versatile sneaker from the American brand. Re-designed since the V1, fans of this model will be thrilled with the style of this new version. In addition to a new design, they are equipped, like the X-90 trainer, with REVlite technology, offering comfort and lightness thanks to the 30% lighter foam and leather upper material.

New Balance products range from sweatshirts, t-shirts, jogging suits and accessories to backpacks and bags, as well as sporty and urban shoes for women, men and children. A wide selection of articles available on sneakin and at the best price!