Holly is a mid-rise, regular-fit trouser, featuring a clean construction without yoke and a flared leg, embellished with delicate embroidery.

Inspired by the architectural details of our headquarters—a neo-renaissance building from 1867 that once housed a large bank, now cluttered with worn denim, dusty furniture, and a few essentials—the embroidery reinterprets its ornate columns, decorative mouldings, and intricate patterns into a bold western-style sewing work. Embroidered with tobacco-coloured denim thread, it runs down the outer lower seam, blending the opulence of yesteryear with the sturdy tradition of denim.

Designed with sharp lines and a structured silhouette, Holly has a distinct presence. Cut from mid-saturated blue denim with a tight weave, it will age beautifully, revealing pronounced canvas lines and a subtle salt and pepper texture over time.

A contrast of worlds—ornate embroidery on unfussy denim. Just like us, setting up in a space far too large for a group of denim enthusiasts. Somehow, it definitely works.